Before we talk about the topic “What Awin Affiliate did in Publishers….” let us Talk about Affiliate marketing. Further, In this article, we discuss e-commerce, Awin, Awin with Affiliate Marketing, What Awin did in Affiliate marketing, how to use Awin, What are the important facilities that take advantage of affiliate marketing their Pros & Corns and many more…
What is Awin, Affiliate Marketing and Awin Affiliate
Generally, Awin Affiliate – Marketing[AAM] (sometimes also referred to as an Awin associate program or Awin referral program) is similar to a referral program. To describe Awin Affiliate in a nutshell, we haven’t found a more concise explanation than this one offered by Pat Flynn, the founder of Smart Passive Income (SPI):
Most importantly, “Referral Program is the process of earning a commission by promoting other people’s (or company’s) products. As explained, You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.”
Particularly, the concept of affiliate marketing programs is based on revenue sharing. Seriously, If you have a product and want to earn more, you can promote complementary products or services of another company that will, in turn, pay you for your referrals.
What is eCommerce Affiliate Marketing?
Furthermore, eCommerce affiliate marketing simply adds the online element to affiliate marketing. Similarly, when an online merchant promotes another company’s products, services, or website on their own website, they earn a commission. It’s really that simple.
Today no doubt, eCommerce affiliate marketing is an increasingly popular tactic that is being used to drive additional sales and generate online revenue that is beneficial to both brands and their affiliate marketers. In addition, this has led more and more businesses to join affiliate programs—in fact, 81% of brands now leverage the power of affiliate marketing.
How Does Affiliate Marketing[AM] Work?
To simplify, “AM” can be structured in a number of ways. However, most programs involve a company providing its affiliate partners with a unique trackable code that can be shared with their customers and clients. Very importantly, each time the code is used to make a purchase, the affiliate is rewarded.
In addition, there are three common commission structures for affiliate programs:
- Purchase-Based Commission Structures:- Importantly, the affiliate partner gets paid when someone uses their code to make a purchase on the merchant’s website.
- Traffic-Based Commission Structures:- Secondly, The affiliate partner gets a commission based on the number of people they refer to the company’s website—regardless of whether those visitors make a purchase or perform some other action.
- Customer Acquisition-Based Commission Structures:- thirdly, the affiliate partner gets paid when their promotion helps the merchant close a new deal or sign a new customer.
Now That You Know Well What is Affiliate Marketing and It is very easy to Understand about Awin
What is Awin?
Awin is a global affiliate network. Made up of more than 200,000 contributing publishers and 16,000 advertisers. It has over 1100 employees in 15 offices worldwide. Especially, They operate across the retail, telecommunication, travel and finance verticals, working with partners including ASOS, O2, ESI Media, Business Insider, HP, 1&1, and Marks & Spencer. Awin launched on 6 March 2017, unifying the Zanox and Affiliate Window networks under one brand.
Share A Sale
Surprisingly, In 2017, Awin acquired one of North America’s largest platforms, ShareASale. ShareASale has been a pure-play affiliate marketing network, successfully growing its business by nurturing relationships, building cutting-edge technology and guiding clients to success in affiliate marketing since 2000. As a leading network in the US, ShareASale is known as a fair and ethical business partner with the goal of supporting performance-based partnerships.
With over 20 years of affiliate marketing experience for both Awin and ShareASale, our trusted platforms offer a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, the Awin Group provides solutions to drive sustainable growth.
Awin is for whom?
Awin’s services are designed exclusively for emerging businesses, beginners, accelerators, startups and entrepreneurs to try affiliate marketing.
With reduced commitment, no setup costs and low-risk commercials, grassroots businesses can quickly and seamlessly integrate onto the Awin platform. Self-manage your programme to build partnerships with publishers to boost brand exposure, traffic and sales, vital for young businesses to thrive.
Especially, These days rather than staying at home idle try to create your own website with a world-class affiliate programme like Awin and it will give you very good ROI after a couple of months with your hard-working efforts,
Awin for advertisers
Above all, Awin offers wide reach with its diverse and quality affiliates. Advertisers can partner with more than 200 00 partners from different industries.
Awin allows sellers to connect with publishers promoting the finance and insurance sectors, retail and shopping industry, telco and services and ones who are travel partners.
Each partner adheres to Awin’s compliance rules as the affiliate network has to provide security for its clients. All publishers are approved before they join the network through an in-depth screening process.
Awin Personalized Affiliate Marketing Service
Awin is a team of global professionals. Across advertiser management, publisher management, technical and support. The in-house teams’ role is to ensure a coordinated and streamlined strategy. It helps the program to operate across multiple markets, territories or website domains.
Tools and Technology to Optimize Affiliate Partnerships
In order for users to interact with ads, a healthy data feed is essential. A perfect base for your ads is a well-optimized title and image as they grab the most of the audience’s attention. Awin’s Cross-Device Tracking solution allows advertisers to reward publishers for multi-device journey transactions. Voucher attribution technology allows further flexibility to the traditional last-click model in the affiliate channel.
How Awin helps to reach your target audience
A cost-effective and time-saving solution boosts sales and might revitalize a business. Through Awin partners and publishers, you can expose the brand to untapped audiences. This not only extends the reach of your products but also creates a buzz around your brand.
Sellers may benefit from affiliates in multiple ways. Here you find some of the main ones:
01. Performance-based payment system
The most common model is to pay for sales, but some businesses pay for clicks or leads. Paying for just completed sales comes under the heading of performance-based sales, which has a little financial risk to the business.
02. Ability to reach a wider audience
Finding new traffic is one of the most important aspects of brand marketing. By tapping into Awin’s network of established publishers with unique, quality audiences, brands have the opportunity to expose their products to new consumers.
03. Work with a team of specialists
Employing a skilled internal workforce with different specialties is expensive. Affiliate marketing allows the brand to effectively outsource the process by working with several different publishers.
As we all know tracking performance helps marketers to examine what is working and what needs revamping. It is an opportunity to gather priceless insights into the audiences.
Furthermore, Awin’s tracking solution allows advertisers to record and report on a range of data points. That includes basket value, number of products, product type, new or existing customers, use of a coupon code, and click-to-sale lag time.
How to use Awin to drive low-cost conversions for your brand
Further, to calculate the conversion rate for your website, examine the number of visitors viewing the page against active conversions to give a percentage.
Quantifying a typical affiliate CTR is challenging, as they vary across industries, platforms and types of advertising. Similarly, it depends as well on how targeted the audience is and how detailed the ad is. However, CTR’s of 1.9% are considered average across all industries.
01. Use coupons and promotions
This technique is very effective when it comes to affiliate marketing. 97% of consumers search for deals when they shop online, buyers will not be different on that matter. Working with coupon affiliate marketing sites is a great way to drive revenue. Many of the affiliate programs on Awin offer a mix of coupons and cashback publishers.
02. Optimize LP and CTA’s
Running different versions of the same landing page is crucial. Simple changes can have a big effect on the conversion rate of a page. When testing, make one small change at a time to make monitoring of edits easier and to identify which change actually influences the conversion. The landing page should provide clear signals on the process to follow. The point is to set the directions and all tell prospects what to do.
Vary the type of call-to-action, including contextual linking, banners, and different buttons. Make tests to acknowledge what is more accurate to the audience’s preferences.
03. Work with super-affiliates and influencers
Focus more on audience engagement and interaction than the size of the audience itself. Influencers have a big impact on their audience’s buying decisions, whether they are considered micro- or macro-influencer.
Awin Pros & Cons
01. Awin is Free
Most probably, No one likes spending a lot of money. Awin is free. Yet, you need to make a $5 security deposit. Once you open an account with Awin, you get it back when you make your first commission.
Certainly, Mutual understanding is very much important in all aspects. Especially in businesses. Same with Awin. The signup process involves 4 steps. Though the process is very detailed and lengthy, Awin gets a clear understanding of your business. This is beneficial if you’re new to affiliate programs.
02. High commission paying Advertisers
As all publishers expecting good profit Awin is the best Affiliate Program site that you can find higher commission paying advertisers for higher sales by the world-renown companies. Most of the UK, USA, Europe base companies are under Awin Affiliate Program.
03. Awin is Easy To Use after completing the signup
Payments are easy as they’re done by major E-wallets like PayPal. Once a transaction is made, the advertiser can decide if they want to accept or deny it. If they accept it, it’s marked as ‘Uncleared’ until the advertiser pays Awin. Then, it changes to ‘Cleared’. Awin will accept the payment after reviewing the payment frequency and minimum threshold amount.
To help you choose who to work with, Awin has a Traffic Light System. This lets you know if you should work with someone by showcasing the risk of doing so. This is by showing a green, orange or red light as their status. If you’re new to Awin, this is very useful.
If the advertiser has a green light, commissions will be paid to publishers when their payment is due. If the advertiser has an orange or amber light, commissions will be paid when payment for corresponding invoices have been received by Awin. There are different levels to the amber tier, so keep this in mind.
If the advertiser has a red light, stay away from them. Publishers will get their commissions only when corresponding invoices and outstanding payments have been received by Awin. As you can imagine, Awin suggests that publishers don’t work with individuals who have a red light as their status.
04. Awin Has A Name To Live Up To
The marketplace is one of the largest out there. They know what they’re doing which is why they’ve established a great reputation. This is why there are many affiliates who’ve been happy with the network.
This is also because there are so many advertisers to work with. Awin boasts over 16,000 advertisers, after all. What’s more, you can easily find advertisers as well. They are divided in terms of niches, helping you find the best person to be an affiliate.
These categories are:
- Finance and Insurance
- Retail and Shopping
- Telecommunications and Services
5. The Plug-In
Being an affiliate is easier than ever with Awin. With it by your side, you’ll get hold of their trusty convert-a-link plugin. It lets you convert any link on your website into an affiliate link.
Their Convert-A-Link plug-in is arguably their best tool. However, it isn’t the only one. The marketplace has a “create a feed” tool that provides you with data on various advertisers, and what they are offering.
06. You Can Make A Lot Of Money
Surely, You can make a lot of money on Awin. Simultaneously, The commissions you get depends on who you’re working with, but at times, you could get around 50% off sales. Depending on the niche the advertiser works in, they may provide amazing commissions. But Awin cannot do miracles. Of course, you must have to put your hard work into place. There is nothing given kept on the Golden Tray. If you cry, then you get milk.
What’s more, you can make a lot of money promoting good quality products. Awin quality checks their advertisers so you know you’re not misleading your readers.
Although Awin has a range of benefits, the marketplace comes with a few drawbacks. Let’s run through them.
01. Signing Up Is A Hassle
There are only 4 steps to the signing up process, but at the end of the day, they’re a hassle to complete. You’ll be asked extensive questions that would take a while. If you’re an impatient person, this could prove difficult for you.
What’s more, not everyone can join Awin. There’s a range of prerequisites you have to meet. One of the major things you need to answer is whether your site already has a considerable audience.
02. You Have To Pay A Security Deposit
Not only does it take a while to create an account, but you also have to make a deposit of $5. For many, this may seem unnecessary. However, security deposits are common when it comes to large marketplaces.
What’s more, if you don’t make a commission, you’re not getting your $5 back.
03. There Is No Training
If you’re new to affiliate programs, joining a network may seem daunting. To make it less difficult, marketplaces have training programs. Sadly, there’s little to no training on Awin. So, you’re expected to do your own research or come into it with considerable knowledge.
04. You May Not Make Much Money
The commissions you get depends on the advertiser you’re working with. If the niche the advertiser works in isn’t in demand, you’re not going to be making large sums. As I mentioned before your hard work decides your wallet in Awin.
05. Each Advertiser has to apply by filling a form.
Each time once you selecting the advertiser for joining as an affiliate you need to apply by filling up a small form. I personally felt this is ridiculous. Because once I fill that form for one Affiliate program it’s the same details, I had to fill for others. Repeatedly, that the data asked is the same in all the advertiser forms. Awin needs to think about repetitions on the site.
To overcome the above hazels, follow the below steps.
- If you wanted to be a publisher, above the “Awin Makes You Wealthy” link or any other link on this page where you directed to Awin Home Page and starts registration by Click on Sign up Button on top Right. At the end pay $5 then verify and confirm your log in. This $5 will be reimbursed with your first Commission pay.
- Then complete your profile details by giving your Bank Account Details for receiving your commissions gathered from Awin Advertisers.
- Right top there is an option called user dashboard. Click on it then select your website address.
- Then from the left side third option in the top menu “Advertiser” click on it, Select My program
- There you will get all the advertisers where you can apply for the publisher program as an Affiliate.
- Once you brief about yourself and the introduction about your company keep that in save as you can use it for others by doing copy and paste.
All in all, Awin is one of the best affiliate networks out there. This is why they have a large network of advertisers to work with. However, you won’t be able to take part in their programs if your website doesn’t have a considerable audience. Then again, the hassle of signing up may put you off as well.